Basics And Fundamentals
In the old days of photography, photos were shot in black and white. This should not come as a surprise considering that the technology back then was still not yet capable of capturing images in color. Of course, today’s photography scene is pretty much different now as color photography is now the standard and black and white photography is rarely used as it once was.
However, don’t mistake it with the notion that black and white photography is “dying” or at least consider it as “old-fashioned.” Even in this day and age in photography, and with the technology continuously evolving, black and white photography is still alive and well and is still making an impact.
An Element of Timelessness
For one, black and white photos have an element of timelessness in them. It can be due to the influences of photos shot in the past in black and white that it gives a classic look. However, that does not mean all photos will look classic if they are shot in black and white. With the prevalence of color photography, photographers now get more creative freedom and leeway to decide which shots would look timeless in color or in black and white. Let’s face it, some settings look best in color photography while some in black and white and technology makes it possible to make sound choices.
Seeing Light Differently
Another thing that makes black and white photography still relevant today is with regards to approaching light. Of course, you won’t be able to capture the colors of the sunrise in black and white, but you will be able to vividly capture the direction, quantity and quality of light around you. Understanding and playing around with different elements of light in this way is a fantastic skill that can be applied in video and studio lighting too.
Highlighting Elements in the Image
Looking at someone’s face, or into their eyes, without the distraction of color can convey emotions in the image much stronger. It’s not necessarily always the case, but it works, especially for people who feel they are much connected to a person in a black and white image over a color image. This is why many portraits are shot in black and white, especially to convey certain emotions.
Also, with the absence of color, elements in an image like its form, shape, and pattern are given more attention. The viewer can better notice such elements and have a better appreciation of the image and its characteristics.
Highlighting Beauty and Skin Tones
Regardless of race or color background, black and white photography provides wonderful tonal range from the deepest blacks and the whitest whites that highlights the subject’s complexion. It also makes makeup, discoloration and other distracting elements of the skin become less obvious to highlight the subject’s natural beauty.
Focusing On Composition
Another important characteristic of black and white photography is that it allows photographers like Heather Finocchiaro to focus more on one important element: composition. Of course, composition is not color-dependent. A strong composition is a strong composition. This is because black and white does away with the distraction of color. Suddenly elements within the frame can relate in a way that might otherwise have been throw off because of jarring color, and the subject becomes more in focus than before.
Showing Off a Bit More Artistry with the Use of Negative Space
Negative space refers to the areas of the frame that have nothing in them. While in normal circumstances they tend to be distracting, in black and white such space is easier to showcase and highlight making the subjects instead of distractions. Playing around with negative space can also be useful in separating your subject nicely from the background and give added depth in the process.
Weddings take a lot of time to prepare. A couple who is planning to tie the knot needs all the help they can get to make this big day successful and memorable. They have to plan and take into consideration everything they need for the wedding. They need to choose wedding venue, look for wedding suppliers and of course hire wedding professionals.
Needless to say, one professional that is in demand during weddings is a photographer. Couples surely want the memories of their special day to be kept through pictures. This is one reason that the wedding photography industry continue to bloom. There are many photographers who chose to focus on wedding photography but not all of them manage to succeed or stay on top.
There are plenty of things you need to learn in wedding photography and if you persistent in pursuing this field, then the tips below is a good start for you. These tips are common yet effective in making your job as a wedding photographer easier.
Always prepare no matter how big or small the wedding
No matter how few the guests are or how simple the wedding is, you need to always do the necessary preparations to ensure that your coverage will be successful. Scout the location, join wedding rehearsals, schedule appointments with the couple and pack your wedding equipment at least a day before the wedding are among the wedding preparations you should do.
Familiarize your equipment
Cameras differ in some ways so you will have to familiarize your camera’s settings especially if you have just bought it. Study and test the different shooting modes, dials and controls of the camera. Practice also shooting and use different lenses to know which one is best to use. You can also try to go online and get tips on what shoots to take. Have a look at the site of these wedding photographers cambridgeshire to grasp great ideas that will further guide you in covering a wedding.
Prepare a wedding shot list
Even if you are planning to use the documentary photography style, it is still recommended that you ask for a wedding shot list from the couple or prepare it yourself. This list will serve as your guide on what photos are important for the couple, what moments to take shots of or who among the guests you should photograph.
Know someone from the inside
It will be easier for you to know what or who to shoot especially for formal portrait shots if you know someone from any of the couple’s family. He/she can assist you in calling the family member that you need to photographer or in making your way around the wedding.
Bring more than one camera and lens
Always bring an extra of each gear – back up camera, extra lenses, spare memory cards and batteries. This is to prepare you for any unexpected event that might happen. Your camera might suddenly malfunction or your battery suddenly goes battery low. You have to be prepared for all of these. Professional photographers of Tux and Tales Photography always bring more than one DSLR and lenses.
You cannot master wedding photography in just a short time. You need to continuously practice, gain knowledge and hone your skills. Never limit yourself in learning only the basics. Move forward and learn more advanced techniques once you have understood the basics.
With more and more people going into photography these days, thanks in part to a more widespread availability of cameras and other photography gear at lower prices than before, going into the photography business today provides a lot of challenges that need to be faced. As someone who is starting out in this business, I’m sure you may have encountered some of them already.
One of those challenges would be how to make your photography business grow. Especially today when there are so many competitors out there, you need to stand out among the rest. For this, we have come up with five best ways to help you make a mark and get your business to grow in the process.
- Create an online presence
In this day and age, it is no longer an excuse for photographers to not have a place to showcase their works, not even a wedding photographer west yorkshire. While some photographers are content to use social media to do that, it will give you an advantage if you have your own website to showcase your output, as well as what you can do. Also, having your own website increases your brand, giving you an edge as some clients tend to look favorably on photography businesses that have their own websites. It does not matter if you have your own domain or you made it through a free site creation platform like Blogger or WordPress. The content is what matters the most.
2. Harness the power of social media.
Earlier, we have stated the importance of having your own site over just using social media. Still, social media remains an important part in promoting your business. In fact your website and your social media accounts complement each other in a way: your website establishes your brand while social media enhances and promotes it.
With that said, use social media to your advantage in promoting your business more effectively. You can advertise your brand or do something simple as sharing some of the photos you have taken as a marketing strategy, promoting them as viral content. If you can, try to learn about social media marketing to effectively promote your business.
While some photographers are content to use social media to do that, it will give you an advantage if you have your own website to showcase your output, as well as what you can do. Also, having your own website increases your brand, giving you an edge as some clients tend to look favorably on photography businesses that have their own websites. It does not matter if you have your own domain or you made it through a free site creation platform like Blogger or WordPress. The content is what matters the most.
- Get connected with as many people as possible
Reach out to as many people as possible about the business you offer. At very least, start by promoting your business within your inner circle: your family, relatives, and friends, not to mention encourage to share that information to others in their own circles. If you are ready to move on to a bigger market, take advantage not only of online venues like social media but also offline venues that provide opportunities for you to introduce your business to others. Some examples would be photography events or trade fairs where photographers can participate in.
One thing to remember is that even if you are promoting even to your inner circle is to make sure you showcase the best output that you have available. Always it should be the case.
- Keep up with new concepts and technologies
Technology and knowledge these days progress in fast-changing pace. How well you can keep up with new concepts and technologies, as well as your ability to adapt them is important for your business’ growth. Make it a point to keep yourself updated with new trends and technologies in photography. Make it a point as well to continuously learn about photography, especially whatever new ideas will be introduced along the way. Make sure you highlight to your prospective customers whatever latest knowledge and technology you may have that will not only make a good impression, but also will help gain more trust for your business, especially from a growingly sophisticated customer base.
- Create value in your service
Valuating your service can be a sticky issue to address as you strive to strike a balance between profit and customer satisfaction, especially with regards to the price. Thus, it is important to always be flexible in this matter. Do not be afraid to put a premium price tag on your service as long as it equates to better value as far as your photos are concerned. Strive as well to go the extra mile with making sure your customers are satisfied with the service they will get. The value you provide must equate to the level of service and quality you are giving to your clients.
In the end, going into the photography business requires not only a great deal of skill, but also a lot of guts and dedication in making sure you are offering the best product available. You must be able to show that you have all these qualities which are very important in your continued success not only as a photographer but also as a business owner.
A question we regularly get asked at Digital Photography School is which lenses are best for representations. It’s a precarious inquiry in light of the fact that the answer is subjective. It relies on upon your financial plan, individual style of photography and the make of cam. It is further confused by the relationship between sensor size and central length.
We should begin by investigating a percentage of the things you have to consider when picking the ideal picture lens.
1. Shouldn’t something be said about the lenses you effectively own?
It might be that you officially own a lens that you haven’t considered utilizing to take pictures, however could really carry out the occupation well. Do you have a 50mm prime? On the other hand possibly a 100mm macro lens? A 70-300mm zoom? These are equipped for being extraordinary representation lenses.
Regardless of the possibility that your just lens is a unit lens, you may even now be astounded by how well it performs (inside its constraints). You can read all the more about that in my article Why Your Kit Lens is Better Than You Think.
Getting the opportunity to Know Your Lenses will likewise offer assistance.
2. Do you require a zoom lens or a prime?
Prime lenses are incredible for representation photography. One preference is that they have a more extensive greatest opening than a zoom lens covering the same central length. This is helpful for making pictures with shallow profundity of-field (a typical system in representations). It is additionally helpful in low light, as it gives you a chance to bring photographs with speedier screen speeds or lower ISO than you could with a zoom with a littler greatest opening.
Group EF-S 18-55mm lens
Another profit is picture quality. Prime lenses have a tendency to have less components than zooms, and the outcome is that picture quality is better, and they deliver more keen pictures with more difference and less lens flare. In case you’re on a financial plan (see next point) then a modest prime will issue you preferable results over a cheap zoom.
3. What’s your financial plan?
This is an essential thought on the grounds that, as with most things, great quality lenses cost more. The best sample of this is Canon’s 50mm lens range. There are four models, running from around $110 to $1600 in cost. That is an enormous contrast, and your financial plan figures out which model makes it to your shopping rundown.
More extravagant lenses normally deliver more honed pictures with less flare. The development quality is better, they may be weatherproofed and have better or quieter self-adjust instruments. The distinction in picture quality is normally more noteworthy in the middle of costly and modest zoom lenses than it is in the middle of lavish and economical prime lenses.
The other exchange off (other than expense) for better quality assembled lenses, is additional weight. Awesome lenses are normally made of metal and are heavier than the less extravagant plastic lenses.
Remember that great cam lenses ought to a decades ago, and infrequently spending all the more in advance is advantageous over the long haul. In the expressions of Sir Henry Royce (of Rolls-Royce):
“The quality is recollected long after the cost is overlooked”.
4. What central lengths do you require?
The response to this inquiry relies on upon the span of your cam’s sensor (our article Crop Factor Explained lets you know why). As opposed to examine particular central lengths its less demanding to part lenses up into four classes. Once you’ve made sense of what classification of lens you’re occupied with, and whether you would lean toward a prime lens or a zoom, you can explore which models are accessible for your cam.
Wide-point lenses are useful for natural pictures – those where you stay away a little from the subject and incorporate their surroundings. They are for the most part not as useful for close-up representations as they contort your subject. Here are a few samples:
Picture brought with 25mm lens Portrait brought with 17mm lens
An ordinary lens is unified with a central length identical to around 50mm on a full-outline cam (that is around 35mm on an APS-C cam, or 25mm on a Micro four-thirds cam). You may have perused that these lenses give a comparative point of view to that of the human eye. It’s a questionable point, yet there’s doubtlessly they are intriguing for pictures, possessing the center ground between wide-edge and short telephoto lenses. They can be utilized for close-up pictures, albeit not totally without contortion (see picture left, underneath)
Picture brought with 50mm lens
An “ordinary” 50mm lens picture
Picture brought with 85mm lens
A short telephoto 85mm lens
Short telephoto lenses
These lenses are regularly called picture lenses on the grounds that they are a perfect central length for taking complimenting photographs of individuals. You can move in close and take pictures without mutilation, or venture back and incorporate the whole figure without moving so far away that it gets to be hard to correspond with your model. On the off chance that your short telephoto is a prime lens, you get the extra advantage of wide gaps. Best of all these lenses, particularly primes, have a tendency to be sensibly valued.
My most loved lens for representations is a 85mm prime lens (you can read all the more about it in my article How a Humble 85mm Lens Became My Favorite). (see picture right, above)
In the event that you have an APS-C cam then a 50mm prime lens is adequately a short telephoto. Yes, I’ve expounded on 50mm lenses as well – let me point you towards Nifty Fifties – Why I Love 50mm Prime Lenses and Why a 50mm Lens is your new closest companion.
Telephoto lenses are frequently utilized by expert style and representation picture takers for the compacted viewpoint and their capacity to seclude the model from the foundation. The drawback of telephoto lenses is that they have a tendency to be more extravagant than shorter central lengths, particularly on the off chance that you’d like one with a wide greatest opening. They are without a doubt heavier too. Having said that, there are a lot of moderately economical lenses, particularly zooms, in the 100mm-200mm territory.
Representation brought with 150mm lens
Selecting a central length
In case you’re uncertain which central lengths speak to you, attempt this activity. Go onto Flickr or 500px and do a quest for pictures. Check any you like as top picks. When you have checked no less than twenty, go and observe them together. Analyze them deliberately and consider why you preferred every one. Are there any basic topics? Which central lengths are utilized the most? Are the photographic artists utilizing wide gaps for shallow profundity of-field? It is safe to say that they are dominatingly highly contrasting or shading? Is the picture taker utilizing regular light or glimmer? It is safe to say that they are overwhelmingly close-ups or natural representations? The responses to these inquiries may help you choose which lenses to shortlist. Perused more: 5 Easy Steps to Choose the Perfect Prime Lens for You
Group EF 85mm f1.8 lens
Will be particular and let you know precisely which lenses I utilize. My most loved lens for representations is my Canon EF 85mm f/1.8 prime lens. I utilize it for pretty nearly 80% of the representations I take. I likewise utilize my Canon EF 40mm f2.8 hotcake lens (its a moderate wide-edge) on my full-outline cam and, sometimes, a Canon EF 50mm f1.4 or EF 17-40mm f/4L zoom. The following lens on my rundown is a 24mm prime, and when I purchase one I’ll no more utilize the 17-40mm zoom for representations. I support primes over zooms on account of picture quality and the more extensive most extreme.